| Suning.com: Managing the Challenges of Expansion |
| 作者姓名：Yan Zhu, Jing Chen, Hubert Pun |
| 商品類型：Case (Pub Mat) | 商品編號：W27154 |
| 出版日期：2022/04/01 | 內容長度：15 頁 |
As a traditional retailer focused on selling home appliances, Suning.com Co. Ltd. (Suning) grew quickly and became a leading retailer in China, dominating the market until the 2000s. By 2021, however, Suning was facing challenges, including fierce competition from e-commerce giants such as Alibaba Group Holding Limited, Jingdong, and Pinduoduo Inc. and from its upstream brand manufacturers. It also faced financial pressure in its core business due .....more
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| Suning.com: Managing the Challenges of Expansion - Teaching Note |
| 作者姓名：Yan Zhu, Jing Chen, Hubert Pun |
| | 商品編號：W27155 |
| 出版日期：2022/04/01 | 內容長度：8 頁 |
Teaching note for product W27154.
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